One of the biggest challenges for any SEO is increasing rankings and traffic in a manner that will simultaneously get both quick results and lasting results.
A lot of strategies and efforts over the years have been constructed in order to shorten the time it takes for SEO to “kick in”.
One could argue that this tactic might be preferable at the beginning of an engagement or a project. Although, we’d say time is better spent making those initial changes through page tuning than link building. And we’d also say that long-lasting quality links get recognized and kick in faster than the alternatives.
But you could still try to make the argument ;)
We’ve been in the game for long enough to know how trends evolve over time.
We have senior partners at our agency who have been in the SEO world for over 15 years.
We have clients who we’ve been working with for many years straight.
Keep in mind, at our agency, we build links at scale for our clients.
We typically are in the 80-100 links per month range
(not just links, but “our links”, our formulas, our quality).
That’s a lot of firepower, but it’s also a lot of responsibility. Imagine how much damage could be done to a website with 1,200 links that don’t scale into the future.
As you can imagine, these clients and businesses aren’t exactly small. Which is why it’s not surprising that they’ve always said the same thing to us:
“We need to be successful now, but we also need to achieve sustainable growth through the future. We need to build upon the successes that we have and manage our risk while we do it.”
Is it possible to really create a “future-proof” strategy in SEO?
Which is why we hold the controversial stance...
For most companies in the SEO industry, big algorithm updates are a bit of a nerve-wracking event.
After studying trends for a long enough period of time, we concluded that it was and is possible to determine the broad direction that Google is moving in. Sure, it’s not possible to predict that keyword density is weighted less this time, or that shorter pages are seemingly rewarded in the latest update. But there is something that is completely predictable:
And there’s something else that is completely predictable
Thus, the leniency of “SEO Strategies” will shrink over time. Strategies that served more as loopholes from the past WILL get closed, and the businesses and agencies who depended too heavily on them WILL find themselves out in the cold.
So what’s the solution?
One of the biggest problems that we see in SEO is the idea that "one metric rules all"
"If a website gets organic traffic from Google, it is good to get a link from"
"If it has a certain DR or DA, it's good to get a link from"
"If the URL or domain has a certain keyword in it, it is good to get a link from"
"If the site has a certain relevance, it is good to get a link from"
If we rely solely on metrics to determine the value of a link, we are endangering ourselves in two ways:
Relying on DA was a great idea!
Which worked perfectly
Which was no problem
Which worked great
This process WILL continue indefinitely…
There is one final elephant in the room that we feel should be called out explicitly.
Let’s be honest, that’s probably happening a lot in our industry.
It’s worth saying:
We know why you are here.
We take the sacred trust you’ve given to us seriously.
We’re thinking about the same things too.
We have the same cares and concerns.
In order to accomplish our mutual goals, we have to act in the same manner that you would.
That’s why, when you use our services, they will be provided to you in a way that aims to get you (and your clients) the greatest possible benefit for the longest time possible.
That’s how we’ve been running out business, and that’s how we can best help yours.
-Tailored Pitch Team